Do you follow the old saying that it’s just as easy to fall in love with someone rich as it is with someone poor? With the right resources behind you, this just may be the truth these days. At least that’s the premise behind a flurry of dating services that have cropped up today and promise to match ambitious women with very wealthy mates.

The Allure Of Money

Do you follow the old saying that it’s just as easy to fall in love with someone rich as it is with someone poor? With the right resources behind you, this just may be the truth these days. At least that’s the premise behind a flurry of dating services that have cropped up today and promise to match ambitious women with very wealthy mates.

Throughout the decades women have traditionally been drawn to men with wealth and power. But actually meeting such men can be challenging if the women themselves don’t come from equal means. At the same time, many of these rich men would love to meet beautiful young women but are so busy working that they don’t have time to socialize. The same scenario holds true in reverse, with single young men looking for older, rich women, and rich women who want to mingle with young, physically attractive men.

That’s why some quick-thinking entrepreneurs have recently stepped into the equation, offering a variety of ways to bring wealthy clients together with very attractive singles of the opposite sex in the hopes that some of these matches will develop into serious relationships. While such efforts have been the topic of much controversy lately, if finding a wealthy mate is your goal, they also may be your best bet to leading a life of luxury without having to actually work for it.

A Growing Trend

A woman’s desire to catch a rich man has long been the subject of movies, books and television shows. In fact, Marilyn Monroe actually first found her niche with her role in the comedy “How to Marry a Millionaire.” Since then, times may have changed some but the concept of a woman wanting to gain material comfort and wealth through marriage still remains the same. The idea may even be growing stronger today, as more women want to have it all, and “all” includes a large bank account, fine jewels, high-class cars and all of the material comforts that come with marrying someone who has found, or inherited, success.

There is even a popular reality television series on Bravo called Millionaire Matchmaker, which explores this concept and even takes it a step further by providing total makeovers for wealthy male participants to help them refine their images before matching them with eager young women and seeing where the relationship takes them.